"Easy Life release their much-anticipated debut album Life’s a Beach on Island Records. Over the last few years, the group have paved their own way via a catalogue bursting with introspective, escapist, outsider-anthems. Their effortlessly accomplished mixtapes – ‘Creature Habits’, ‘Spaceships’, and ‘Junk Food’ (which featured their only duet to date, Arlo Parks) – have led the rascal band of brothers to debut album, Life’s a Beach: a title that makes total sense, argues Murray, when you’re “from slap bang in the middle of the country, geographically as far from the nearest seaside as possible.” The beach of ‘life’s a beach’ is not, then, a Caribbean hideaway. It’s Margate and Morecombe, the postcard imagery of Martin Parr, the swimming pool of Sexy Beast. Observational, universal and deeply personal, this rounded study of forgotten Britain is the record easy life have spent their young lives working towards. The album includes powerful opening track ‘A Message to Myself’, and includes standout singles ‘Nightmares’, ‘Daydreams’, and more."
- Rough Trade